“Look For Green” is a non-governmental social-environmental innovation project funded by The Hong Kong Jockey Club Charities Trust, serving the East Kowloon community including Tseung Kwan O, Sai Kung, Wong Tai Sin and Kowloon City. It is much different from the main stream government-initiated projects and other green services.
In comparison with the 3-coloured waste separation bin, we collect many more types of recyclables including those with lower commercial values, for example: electrical appliances, various kinds of plastics, glass, fluorescent lamps and tubes, rechargeable batteries and etc. Recycling is helper-guided, enabling comparatively thoroughly categorized and clean recycling, making it more convenient for service users and ensuring that recyclables are at good states for handling by down-stream recyclers.
In contrast with the governmental community recycling network built by the Environmental Protection Department (EPD), the “Look For Green” Advertising Truck leverages on its mobility to serve residents at convenient locations, and is able to enter various communities quickly and flexibly. We do not provide any economic incentive on recycling, emphasizing on the value of environmental protection itself as the reward and responsibility of civil citizens. Besides recycling, “Look For Green” emphasize more on education for awareness and actions. By interesting and experiential learning, we strive to promote living of green lifestyle and cultivate the habit of communal reuse.
